Privacy Policy for as777
This Privacy Policy explains how as777 collects, processes, stores, and protects the personal data of every registered member and visitor. Your privacy is a core part of how we operate, and we are committed to handling your information with transparency, care, and full compliance with applicable data protection standards.
How We Protect Your Privacy
These six principles define our approach to data privacy at as777. They apply to every member account, every transaction, and every support interaction on our platform.
All data transmitted between your device and as777 servers is protected by 256-bit SSL/TLS encryption. Your personal details, payment information, and account credentials are never sent or stored in plain text.
as777 does not sell, rent, or commercially trade your personal data to third parties under any circumstances. Your information is used solely to operate your account, process payments, and improve your experience on the platform.
We follow a data minimisation principle — as777 only collects information that is strictly necessary to operate your account, verify your identity, process transactions, and comply with legal obligations. We do not collect data speculatively.
Every as777 member has the right to request a full copy of the personal data we hold on their account. Data access requests are processed within 10 business days. Contact our support team to make a request at any time.
Members may request deletion of their personal data subject to as777's legal retention obligations. Where data must be retained for regulatory or anti-money-laundering compliance, we will inform you of the applicable retention period before any deletion can be actioned.
Promotional communications from as777 are entirely optional. You may withdraw consent for marketing emails and SMS notifications at any time by updating your account preferences or contacting our 24/7 support team. Opt-out requests are actioned within 48 hours.
Important Notice: By registering an account on as777 or by continuing to use the as777 platform after this policy's effective date, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree, you must discontinue use of the platform immediately.
Introduction
as777 ("we", "us", "our") is an online betting and gaming platform operated at as777.io, serving registered members across Bangladesh. We take the privacy and security of our members' personal data seriously, and this Privacy Policy sets out in clear terms how we collect, use, retain, and protect information relating to you as a member or visitor to our platform.
This Privacy Policy applies to all services offered by as777, including but not limited to sports betting (cricket, badminton, football, and other sports), casino games, live dealer tables, slot games, fishing games, and all account management, payment processing, and customer support interactions. It applies to all platforms through which as777 is accessible, including our website at as777.io.
This Policy should be read in conjunction with the as777 Terms & Conditions, which are available at as777.io/terms-conditions. Both documents together form the full agreement governing your relationship with as777. Capitalised terms used but not defined in this Policy carry the meanings given to them in the Terms & Conditions.
as777 is committed to handling your personal data in a manner that is transparent, lawful, and proportionate to the purposes for which it is collected. We do not collect personal data speculatively, and we do not retain it longer than is necessary for the purposes described in this Policy or required by applicable law.
Data We Collect
2.1 Registration Data
When you create an as777 account, we collect the information you provide during the registration process, which includes: your full legal name, date of birth, email address, mobile phone number, and your preferred currency (BDT). This information is used to create and identify your account and to ensure you meet the minimum age requirement of 21 years.
2.2 Identity Verification (KYC) Data
To comply with anti-money-laundering obligations and to verify your eligibility to use the platform, as777 may request identity verification documents at various points in your account lifecycle. KYC data may include: a copy of a government-issued photo identification document (National Identity Card, passport, or driving licence), a selfie photograph taken at the time of verification, and in certain cases, proof of address such as a utility bill or bank statement dated within the past 90 days.
2.3 Payment and Transaction Data
When you make a deposit or request a withdrawal, as777 records transaction details including: the payment method used (bKash, Nagad, Rocket, Upay, bank transfer, Visa, or Mastercard), transaction reference numbers, amounts in BDT, timestamps, and confirmation status. as777 does not store full card numbers; card payments are handled via encrypted tokenisation through our payment processing partners.
2.4 Betting and Gaming Activity Data
as777 records a full history of your betting and gaming activity on the platform, including: bet placements, bet amounts, odds accepted, game sessions played, outcomes, winnings, and bonus usage. This data is used for account management, dispute resolution, fraud prevention, and responsible gaming monitoring.
2.5 Technical and Device Data
When you access as777, our servers automatically collect certain technical data, including: your IP address, device type and operating system, browser type and version, screen resolution, session duration, pages visited, and referring URL. This data is collected automatically and is used for security monitoring, fraud detection, and platform performance optimisation.
2.6 Communication Data
If you contact as777 via live chat, email, or any other support channel, we retain records of those communications, including your messages, timestamps, and the resolution outcome. This data is used for quality assurance, staff training, and dispute resolution purposes.
Data You Do Not Need to Provide: as777 does not require you to provide sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health information, or biometric data (other than the selfie photograph required for KYC verification purposes). Please do not volunteer such information through any communication channel.
2.7 Summary of Data Categories
| Data Category | Examples | Collection Trigger |
|---|---|---|
| Registration Data | Name, email, mobile, date of birth | Account sign-up |
| KYC / Identity Data | NID, passport, selfie, proof of address | Withdrawal request or security review |
| Payment Data | bKash/Nagad number, transaction refs, amounts | Deposit or withdrawal |
| Gaming Activity | Bet history, game sessions, winnings | Platform use |
| Technical Data | IP address, device, browser, session logs | Every platform visit |
| Communication Data | Support chat logs, emails | Support interactions |
How We Use Your Data
as777 uses the personal data it collects for the following specific purposes:
- Account creation and management: To create, administer, and maintain your as777 account, verify your identity, and manage your BDT balance, betting history, and bonus entitlements.
- Payment processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, bank transfer, Visa, and Mastercard, and to maintain accurate financial records of all transactions associated with your account.
- Identity and age verification: To confirm that you are 21 years of age or older and that the personal details you have provided are accurate and belong to a real individual, in compliance with our responsible gaming and anti-money-laundering obligations.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, bonus abuse, money laundering, and any other prohibited conduct as defined in the Terms & Conditions.
- Responsible gaming: To monitor your gaming activity for signs of problem gambling, to enforce deposit limits and self-exclusion requests you have set, and to proactively reach out where our responsible gaming monitoring system identifies patterns of concern.
- Customer support: To respond to your enquiries, resolve disputes, process complaints, and provide assistance via our 24/7 support channels.
- Platform improvement: To analyse aggregated, anonymised usage data to improve the performance, design, and content of the as777 platform. Individual-level data is not used for profiling without explicit consent.
- Legal compliance: To meet our obligations under applicable anti-money-laundering laws, tax reporting requirements, and any other legal obligations to which as777 is subject under its international gaming licence.
- Marketing communications (with consent): To send you promotional offers, bonus notifications, and platform updates where you have opted in to receive such communications. You may withdraw consent at any time.
Legal Basis for Processing
as777 processes your personal data on the following legal bases:
4.1 Contractual Necessity
The majority of data processing activities described in this Policy — including registration, account management, payment processing, KYC verification, and bet settlement — are necessary for the performance of the contract between you and as777 (as set out in the Terms & Conditions). Without this data, as777 cannot provide its services to you.
4.2 Legal Obligation
Certain data processing activities are required by law, including the retention of financial transaction records, the maintenance of KYC documentation for anti-money-laundering compliance, and the reporting of suspicious transactions to relevant authorities where required by applicable legislation.
4.3 Legitimate Interests
as777 processes some data categories on the basis of legitimate interests, including fraud detection, platform security monitoring, responsible gaming oversight, and the improvement of platform services. Where legitimate interests are relied upon, as777 has assessed that those interests are not overridden by your rights and interests as a data subject.
4.4 Consent
Where as777 processes data on the basis of your consent — for example, for the sending of marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing that took place before the withdrawal. Consent withdrawal requests should be directed to the as777 support team.
Data Sharing and Disclosure
5.1 Payment Processors
as777 shares the minimum necessary payment data with our payment processing partners — including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, and card processing services — for the sole purpose of executing deposit and withdrawal transactions on your behalf. These partners operate under their own privacy policies and data protection obligations.
5.2 Game Providers
When you access games supplied by third-party providers such as Evolution Gaming, Pragmatic Play, Ezugi, NetEnt, Microgaming, and Spribe, limited session and account data may be shared with those providers to facilitate game delivery, bet settlement, and dispute resolution. Game providers are contractually prohibited from using this data for any purpose other than the delivery of their services to as777 members.
5.3 Legal and Regulatory Disclosure
as777 may disclose your personal data to law enforcement agencies, regulatory bodies, or other authorised authorities where we are legally required to do so, where disclosure is necessary to prevent or investigate a serious crime, or where disclosure is required under the terms of our international gaming licence. as777 will notify you of any such disclosure where it is legally permissible to do so.
5.4 No Commercial Data Sales
as777 does not sell, rent, license, or otherwise commercially transfer your personal data to any third party for marketing, advertising, profiling, or any other commercial purpose. This prohibition applies without exception and regardless of any consideration offered by a third party for such data.
Data Processor Contracts: All third-party service providers who process personal data on behalf of as777 are bound by written data processing agreements that require them to maintain equivalent data protection standards to those described in this Policy. as777 reviews these agreements regularly to ensure ongoing compliance.
Cookies and Tracking Technologies
6.1 What Are Cookies
Cookies are small text files placed on your device by the as777 website when you visit. They allow the platform to recognise your device on subsequent visits, maintain your logged-in session, remember your preferences, and collect analytical data about how the platform is used.
6.2 Types of Cookies Used by as777
- Essential Cookies: These are strictly necessary for the as777 platform to function. They maintain your login session, store your account preferences, and ensure the security of your account. These cookies cannot be disabled without affecting the functionality of the platform.
- Analytical Cookies: These cookies collect anonymised data about how visitors use the as777 platform — such as which pages are visited most frequently and where users encounter errors. This data is used to improve the platform experience. No personally identifiable information is collected via analytical cookies.
- Functional Cookies: These remember your language preference, display settings, and other optional platform customisations to improve your experience on return visits.
- Security Cookies: These support as777's fraud detection and security monitoring systems by helping identify unusual patterns of access or suspicious device behaviour.
6.3 Managing Cookies
You may manage cookie preferences through your browser settings at any time. Most modern browsers allow you to view, block, or delete cookies. Please note that blocking essential cookies will impair your ability to log in and use the as777 platform. as777 does not use third-party advertising or tracking cookies — we do not serve targeted advertising based on your browsing behaviour outside of the as777 platform.
Data Retention
as777 retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply as a general guide:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account Registration Data | Duration of account + 5 years post-closure | Legal / AML compliance |
| KYC / Identity Documents | 5 years from date of verification | Legal / AML compliance |
| Transaction Records | 7 years from transaction date | Financial record-keeping |
| Betting and Gaming History | 5 years from account closure | Dispute resolution / compliance |
| Support Communication Logs | 3 years from last interaction | Legitimate interests |
| Technical / Device Logs | 12 months from collection | Security monitoring |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Consent compliance |
Where data is retained beyond the period of active account use, it is archived in a restricted-access environment with additional access controls applied. After the applicable retention period has expired, data is securely destroyed or irreversibly anonymised.
Data Security
as777 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes the following controls:
- 256-bit SSL/TLS Encryption (TLS 1.3): All data transmitted between your device and as777 servers is encrypted using industry-standard TLS 1.3 protocol. This applies to all account activity, payment transactions, and support communications.
- Secure Server Infrastructure: as777 member data is stored on dedicated, access-controlled servers with firewall protection, intrusion detection systems, and regular vulnerability scanning.
- Access Controls: Access to personal data within as777 is restricted to authorised personnel on a strict need-to-know basis. All internal access to member data is logged and audited.
- Password Security: as777 stores member passwords as salted cryptographic hashes. Plain-text passwords are never stored or transmitted. Members are encouraged to use strong, unique passwords and to enable two-factor authentication where available.
- Fraud Monitoring: as777 operates a continuous real-time fraud and anomaly detection system that monitors account activity, login patterns, and transaction behaviour for signs of unauthorised access or suspicious activity.
- Incident Response: In the event of a personal data breach that is likely to result in risk to affected individuals, as777 will follow its documented incident response procedure, which includes prompt investigation, containment, and notification of affected members where required by applicable law.
Your Responsibility: While as777 takes extensive measures to protect your data on our end, you are also responsible for keeping your account credentials secure. Do not share your password with anyone. Use a strong, unique password for your as777 account. If you suspect your account has been compromised, contact our 24/7 support team immediately.
Your Rights as a Data Subject
As an as777 member, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact the as777 support team with your account details and a description of your request.
- Right of Access: You have the right to request a copy of all personal data that as777 holds relating to your account. Data access requests are processed within 10 business days of receipt. The first request is provided at no charge; subsequent requests within a 12-month period may incur a reasonable administrative fee.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Certain data fields — such as your registered name and date of birth — may require supporting documentation before corrections can be applied.
- Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to as777's legal retention obligations — data that must be retained for AML, financial record-keeping, or regulatory compliance cannot be deleted until the applicable retention period has expired.
- Right to Restriction: You may request that as777 restrict the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data while a rectification request is being assessed, or where you have objected to processing and we are assessing whether our legitimate interests override your rights.
- Right to Data Portability: Where data is processed on the basis of your consent or a contractual obligation, you may request that we provide your personal data in a structured, commonly used, machine-readable format so that you may transfer it to another service provider.
- Right to Object: You have the right to object to processing of your personal data carried out on the basis of as777's legitimate interests. You have an unconditional right to object to direct marketing at any time — no justification is required for marketing opt-out requests.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing that took place before the withdrawal.
as777 will respond to all data subject rights requests within 10 business days. In complex cases where a longer investigation is required, we will acknowledge your request within 5 business days and provide a full response within 30 days, notifying you of the extension and the reason for it.
Children and Minors
The as777 platform is strictly restricted to individuals who are 21 years of age or older. as777 does not knowingly collect, process, or retain personal data from individuals under the age of 21. Our registration process requires users to confirm their date of birth, and KYC verification procedures are used to validate age claims.
If as777 discovers that personal data belonging to an individual under the age of 21 has been collected — for example, as a result of a false date of birth being provided during registration — the relevant account will be immediately suspended, all funds will be frozen pending investigation, and all personal data associated with the under-age account will be securely deleted as soon as the investigation is concluded.
If you are a parent or guardian and believe that a minor may have created an as777 account using false information, please contact our support team immediately at [email protected] so that we can take prompt action.
Third-Party Services and Links
The as777 platform integrates third-party services to deliver its full product offering. These include game providers (Evolution Gaming, Pragmatic Play, Ezugi, NetEnt, Microgaming, Spribe), payment processors (bKash, Nagad, Rocket, Upay, and banking partners), and technical infrastructure providers. Each of these third parties operates under its own privacy policy and data protection framework.
as777 is not responsible for the privacy practices of third-party game providers or payment processors once data is transferred to them for the performance of their contractual services. We encourage members to review the privacy policies of all third-party service providers with whom they interact through the as777 platform.
as777 does not embed social media tracking pixels, third-party advertising networks, data broker scripts, or affiliate tracking technologies that would result in your personal data being shared with entities outside of those necessary for the operation of the platform and the processing of your transactions. The as777 website does not contain links to external gambling sites, social media profiles, or third-party promotional pages.
International Data Transfers
as777 operates under an international gaming licence and may store or process certain categories of member data on servers located outside of Bangladesh. Where personal data is transferred to a jurisdiction that does not provide an equivalent level of data protection to Bangladesh, as777 ensures that appropriate safeguards are in place before the transfer is made.
Safeguards for international data transfers may include: contractual data transfer agreements that impose equivalent data protection obligations on the recipient; technical measures such as end-to-end encryption that protect the data in transit and at rest regardless of where it is stored; and access controls that limit the ability of personnel in the destination jurisdiction to access unencrypted personal data.
Members who wish to obtain further information about the specific safeguards applied to international transfers of their personal data may contact the as777 support team. as777 will provide a written summary of the applicable transfer mechanisms within 10 business days of the request being received.
Updates to This Privacy Policy
as777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or improvements to our platform and services. The "Last Updated" date at the top of this document indicates when the most recent revision was made.
Where changes to this Privacy Policy are material — for example, where we introduce a new category of data processing, change the legal basis for an existing processing activity, or extend data sharing to a new category of third party — as777 will notify registered members via email to the address associated with their account at least 7 days before the changes take effect.
For non-material amendments such as typographical corrections or clarifications that do not alter the substance of our data processing activities, as777 may update this Policy without advance notice. Your continued use of the as777 platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms.
We encourage members to review this Privacy Policy periodically to stay informed about how we protect and manage your personal data. Previous versions of this Policy are available on request from the as777 support team.
Contact Us
14.1 Data Protection Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which as777 handles your personal data, please contact our support team. All data protection enquiries are handled by our dedicated privacy team and will receive a written response within 10 business days.
The as777 support team is available 24 hours a day, 7 days a week, on Bangladesh Standard Time (BST, UTC+6). You may reach us by email at: [email protected]. Please include your registered account username and a clear description of your enquiry to ensure your request is routed promptly to the correct team.
14.2 Complaints
If you believe that as777 has handled your personal data in a manner that is inconsistent with this Privacy Policy or applicable data protection law, you have the right to lodge a complaint. as777 takes all privacy complaints seriously and will investigate every complaint thoroughly and impartially.
To submit a formal complaint, please contact the as777 support team at [email protected] with the subject line "Privacy Complaint" and a detailed description of your concern. We will acknowledge your complaint within 3 business days and provide a full written response within 15 business days. Where additional investigation time is required, we will notify you of the extension and the expected resolution date.
Contact Summary: For all privacy-related enquiries, data subject rights requests, or formal complaints, reach the as777 privacy team at [email protected]. Support is available 24/7 in English. Response times: acknowledgement within 3 business days, full response within 10–15 business days depending on the complexity of the request.
Explore as777 With Confidence
Now that you understand how as777 protects your personal data, you can enjoy our full range of cricket betting, live casino, slots, and fishing games with complete peace of mind. Your data stays safe — always.